PROJECT OVERVIEW

Whirli had a strong product and brand recognition, but email was not pulling its weight. Campaigns were going out, yet click-throughs and place-order rates were weak. The work focused on improving those two metrics and making the channel more effective.

THE CHALLENGE

Whirli came to me with a clear issue: campaigns were being sent, but the emails were not engaging, and orders were not following. For a subscription business, that meant one of the most important retention channels was underperforming.

MY APPROACH

The focus was to make email feel more timely, more useful and more aligned with how customers actually browsed and bought. That meant tightening segmentation, improving the messaging and making each campaign work harder.

WHAT I DID

• Aligned new email content with customer behaviour and buying intent

• Built launch strategy and supporting campaigns for bundles and a new category

• Refined campaign structure to improve clicks and order-driving performance

• Overhauled segmentation and messaging across campaigns

• Tested more engaging subject lines, preview texts and stronger CTAs
  
  

IMPACT

The impact was immediate.

• Campaign click rates went up by 115%
• Place-order rate doubled
• CTR increased by 137%
…all within 2 months!

WHAT THIS PROVES

Even strong brands leave money on the table when email lacks relevance. When campaigns reflect real user behaviour and give people a clearer reason to click, performance moves quickly.